专注于企业战略体系构建与陪跑。
我们立足中国产业结构、政策环境与本土消费真实特性，在国际经典战略理论之上，构建并实践独有的超级战略框架。这套体系不依赖单一工具、不迷信单点定位，而是以全局视角打通企业成长全维度，涵盖增长战略、品牌战略、市场定位、组织发展战略、业务管控与资源配置等核心模块，形成闭环、可落地、可迭代的完整战略系统。
我们深知，单点定位可以快速建立认知，却容易固化企业边界、限制长期发展；经典战略模型逻辑严谨，却往往难以适配中国市场的复杂现实。同时，不同阶段、不同规模的企业，战略重心与实施路径截然不同：初创企业讲求敏捷破局、快速验证；规上企业侧重体系治理、稳健增长。南棠战略拒绝标准化模板，坚持以企业真实阶段、资源禀赋与市场现状为出发点，量身构建与之匹配的战略逻辑与落地方案。
从顶层战略架构搭建、核心逻辑梳理、增长路径设计，到全程陪跑执行、动态校准优化、结果闭环落地，我们以长期陪伴贯穿企业关键成长周期，真正做到战略可落地、体系可延续、增长可持续。
秉持极简致锐，恒久清晰的理念，
南棠战略，以体系化超级战略框架，助力不同阶段的企业在复杂环境中保持长期定力与核心竞争力。
Nantang Strategy specializes in the construction and long-term coaching of corporate strategic systems.
Rooted in China's industrial structure, policy environment, and local consumption characteristics, we build and practice our unique Super Strategy Framework based on international classic strategic theories. Rather than relying on a single tool or dogma, our system takes a holistic view to integrate all dimensions of enterprise growth. Covering core modules such as growth strategy, brand strategy, market positioning, organizational development, business control, and resource allocation, we form a complete, actionable, and iterative strategic system.
We recognize that single-point positioning can quickly build awareness, but it often solidifies enterprise boundaries and limits long-term development. Meanwhile, classic strategic models, despite their rigor, may not fully adapt to the complex realities of the Chinese market. Equally important, strategic priorities and implementation paths differ significantly for enterprises at different stages and scales: Startups demand agile breakthroughs and rapid validation; Established enterprises focus on systematic governance and steady growth.
Rejecting one-size-fits-all templates, Nantang Strategy starts from the enterprise's real stage, resources, and market conditions to tailor strategic logic and implementation plans that match its specific situation.
From top-level strategic architecture design and logical sorting to growth path planning, and from full-process coaching and dynamic adjustment to result-oriented implementation, we accompany clients through their critical growth cycles, ensuring strategies are implementable, systems sustainable, and growth long-term.
Guided by the philosophy "Minimal Edge, Timeless Clarity,"
Nantang Strategy, with its systematic Super Strategy Framework, helps enterprises of all stages maintain long-term stability and core competitiveness in a complex environment.
深耕战略与品牌领域多年，拥有一线实战全案经验，主导并深度参与大量企业从战略搭建到落地增长的完整案例。
曾任职于奥美（Ogilvy），曾任华艺传媒执行总裁、华艺研究院执行院长，受聘为北大、清华相关商学院课程讲师。
现任梧桐发展联合创始人、梧桐华鑫投资首席战略官。
凭借扎实的体系化认知与行业积淀，对行业趋势、技术变革与关键机会具备精准判断；同时深刻理解资本市场逻辑与企业资本路径设计。
立足中国市场现实，结合长期实战与研究，独立创立超级战略体系，并出版专著《超级战略》，打通增长、品牌、定位、组织发展与业务管控等全维度战略框架。
以长期判断力、体系化思考与强落地能力，为企业提供真正可行、可持续的战略支撑。
With years of in-depth experience in strategy and branding, he possesses extensive hands-on project experience, having led and participated in numerous enterprise cases covering the entire process from strategy establishment to growth implementation.
He previously worked at Ogilvy, served as Executive President of Huayi Media and Executive Dean of Huayi Research Institute, and has been a lecturer at business schools of Peking University and Tsinghua University.
He currently serves as Co-founder of Wutong Development and Chief Strategy Officer of Wutong Huaxin Investment.
With solid systematic thinking and industry insights, he has an exceptional track record in forecasting industry trends and technological shifts. He also maintains a deep understanding of capital market logic and corporate capital pathway planning.
Based on the Chinese market context, he independently created the Super Strategy system through long-term practice and research, and is the author of the book Super Strategy, which integrates growth strategy, brand strategy, market positioning, organizational development, and business management into a unified framework.
He provides enterprises with actionable and sustainable strategic support through long-term vision, systematic thinking, and strong execution capabilities.