Stability: The Long-Term Value Anchor Amid High Uncertainty

稳定——高不确定性环境下的长期价值锚点

2026-05-19 品牌管理 案例解析

五代十国是中国帝制时期典型的高动荡周期:53年间历经5个中原政权更迭、8个统治家族轮替、14位君主在位,君主平均统治时长仅3.79年,短于当前国内一级市场创业项目从A轮到B轮的平均融资周期(约4.2年)。在如此高频的权力迭代中,官僚冯道的职业生涯呈现出极强的反周期特征:其先后效力于4个政权、10位君主,担任宰辅职务超过20年,去世后还被后周政权追封为瀛王,实现了乱世下的个体价值存续。

传统史学评价基于宋代以来建构的君臣伦理体系,对冯道的跨政权任职存在明显的价值偏见:欧阳修在《新五代史》中斥其"无廉耻者",司马光在《资治通鉴》中将其定义为"奸臣之尤",这类评价本质上是宋代士大夫为强化中央集权下的忠君伦理而树立的反面标杆,并未还原冯道所处时代的生存逻辑与行为动机。在"天子,兵强马壮者当为之"的零和博弈语境下,冯道能够长期保持核心决策层地位并持续履行公共职能,核心支撑并非政治投机,而是建立在对底层刚性需求判断之上的长期主义策略。

冯道主导的《九经》雕版刻印工程是其长期主义策略的典型落地载体:该项目历时22年完成,涵盖儒家核心经典的标准化校勘、雕版、刊印全流程,比《资治通鉴》的编纂周期还长3年。在战乱导致的文化断层期,绝大多数统治集团的资源都向军事扩张倾斜,公共文化产品的供给优先级被无限压低,而冯道精准识别到:无论统治阶层如何更迭,社会运行始终需要统一的文化共识与治理参照体系,典籍传承是不受政权生命周期影响的刚性需求。22年的投入周期足以覆盖3家创业公司从天使轮到IPO再到退市的完整生命周期,而冯道始终将资源聚焦于单一项目的深度推进,最终完成了跨时代的公共文化产品供给。

这一历史逻辑与当代商业环境的特征形成高度互文:当前技术迭代与风口切换的周期正在不断缩短,从元宇宙到生成式AI应用再到具身智能,行业热点的平均生命周期仅18个月,甚至短于唐末政权更迭的平均周期(21个月)。市场参与者普遍形成"流量优先、增速优先"的共识,普遍将资源投向短期可兑现的赛道,试图通过捕捉政策与资本红利实现超额收益,却极少有人思考:如果下一轮技术周期或监管周期到来,当前的投入是否还能形成可复用的长期资产?

冯道的选择本质上是在极端不确定性中构建确定性价值的范式:他并未将自身发展绑定于单一君主或政权的存续,而是锚定社会运行的底层刚性需求——水利治理、灾荒赈济、文化传承这类公共服务需求不会随政权更迭消失,只要持续具备满足这类需求的能力,就始终拥有不可替代的核心价值。这种策略并非愚忠,而是基于对规则的深刻理解形成的反共识决策:不参与短期的权力博弈,而是将核心资源投入到长期能力的建设中,从而实现跨周期的价值存续。

这种决策逻辑与当代价值投资的核心框架高度契合:长期主义的本质不是无差别的长期投入,而是基于对底层逻辑的精准判断,形成对短期噪音的反共识判断。巴菲特在2023-2025年生成式AI投资热潮中始终保持千亿级现金储备,并非对技术趋势缺乏认知,而是坚持其胜率优先的决策框架:只有当投资标的的长期确定性足够高、安全边际足够充分时才会进行重注投入。这种对短期诱惑的克制能力,在信息过载、信号噪声比持续降低的当下,已经成为比资本更稀缺的核心能力。

当前一级市场正经历明显的逆向筛选周期:基金存续期从普遍的"7+2"缩短至"5+2",IPO退出渠道收窄导致DPI(投入资本分红率)成为核心考核指标,创始人平均年龄下降至32岁,普遍缺乏完整的行业周期经验。这种环境下,讲故事能力、融资能力的重要性被过度放大,产品打磨、供应链建设、盈利能力等核心指标的权重被压低,形成了"劣币驱逐良币"的阶段性市场特征。

但长期来看,所有基于流动性溢价堆筑的估值泡沫最终都会出清,真正能够穿越周期的资产,始终是那些能够持续满足底层需求的价值载体。冯道刻印的《九经》作为标准化的儒家经典文本,在此后近千年的时间里都是官学与私学的核心教材,而与他同时代的14位君主,除了专业历史研究者外,绝大多数已经不被公众记忆。时间的价值筛选机制永远向长期价值倾斜:它最终奖励的不是短期增速最快的参与者,而是价值沉淀最深的建设者。

如果当前你正在做的事不符合短期市场的"性感"标准——比如像冯道那样投入十余年时间打磨基础产品,比如持续深耕供应链体系建设,比如拒绝为了适配融资要求而扭曲商业模式,那么你本质上是在以反共识的方式积累长期价值,这恰恰是你穿越下一轮周期的核心。这个时代的最终赢家,永远不是那些追逐短期红利的机会主义者,而是在城头变幻大王旗的动荡中,依然能锚定核心目标、持续深耕的长期主义者。

浮躁是群体决策的必然产物,而踏实是个体对抗周期的核心武器。商业领域的终极稀缺性,永远来源于个体跳出群体共识、坚持长期价值的那个选择。

The Five Dynasties and Ten Kingdoms period marked an era of extreme turmoil in China’s imperial history. Within 53 years, power shifted among 5 central plains regimes and 8 ruling clans, with 14 monarchs ascending the throne. The average reign of each ruler lasted merely 3.79 years, shorter than the average financing cycle of domestic primary market startups from Series A to Series B (roughly 4.2 years).

Amid such frequent power reshuffles, the official Feng Dao stood out for his strong counter-cyclical career trajectory. He served under 4 regimes and 10 monarchs, held top ministerial positions for over two decades, and was posthumously titled Prince Ying by the Later Zhou Dynasty, achieving lasting personal value amid chaotic times.

Traditional historical evaluations, shaped by the monarch-loyalty ethical system established since the Song Dynasty, carry obvious biased judgments against Feng Dao’s service across multiple regimes. Ouyang Xiu denounced him as a man devoid of honor in New History of the Five Dynasties, while Sima Guang labeled him an arch treacherous minister in Zizhi Tongjian. Such remarks were essentially yardsticks set by Song scholar-officials to consolidate imperial loyalty ethics under centralized governance, failing to restore the real survival logic and behavioral motives of Feng Dao’s era.

In a zero-sum political landscape where military might decided sovereignty, Feng Dao secured long-standing positions in core decision-making circles and consistently fulfilled public governance duties not through political speculation, but by adhering to long-term strategies rooted in judgment of fundamental social rigid demands.

Feng Dao’s initiative to oversee the woodblock printing of the Nine Classics served as a typical practice of his long-term philosophy. Spanning 22 years, the project covered the full process of standardized collation, woodblock engraving and official publication of core Confucian classics — three years longer than the compilation of Zizhi Tongjian.

During wars that triggered cultural fractures, most ruling regimes prioritized resources for military expansion, pushing public cultural undertakings to the lowest priority. Yet Feng Dao accurately perceived that regardless of regime changes, social operation always relied on unified cultural consensus and governance benchmarks, making classic inheritance an unshakable demand transcending regime lifespans. The 22-year project timeline was long enough to witness the full lifecycle of three startups from angel financing to IPO and eventual delisting. By focusing steady resources on this single grand cause, he finally delivered cross-era public cultural assets.

This historical logic resonates profoundly with today’s business landscape. Technological upgrades and industry trends now evolve at an accelerating pace: from the metaverse to generative AI applications and embodied intelligence, mainstream industrial trends last merely 18 months on average, even shorter than the average regime replacement cycle in the late Tang Dynasty (21 months).

Most market participants prioritize traffic and growth speed, pouring resources into short-term profitable tracks to capture policy and capital dividends. Few pause to reflect: when a new technological cycle or regulatory adjustment arrives, can current investments evolve into reusable long-term assets?

Feng Dao’s choices exemplify a proven paradigm for building definite value amid extreme uncertainty. Instead of tying his personal future to a single monarch or regime, he anchored himself to fundamental social needs. Public undertakings including water conservancy construction, famine relief and cultural heritage never vanish amid power transitions. As long as one retains the capability to meet such demands, irreplaceable core value is guaranteed.

This mindset is not blind allegiance, but counter-consensus decision-making derived from in-depth insight into underlying rules. He stayed away from short-term power struggles and devoted core resources to building enduring capabilities, thus sustaining value across cycles.

Such decision-making logic aligns closely with the core tenets of modern value investment. Long-termism does not mean blind prolonged investment, but forming counter-consensus judgments against market noise based on precise grasp of essential logic. During the 2023–2025 generative AI investment boom, Warren Buffett maintained massive cash reserves worth hundreds of billions of dollars. This was never a sign of ignorance toward technological trends, but adherence to his win-rate-oriented decision framework: he only makes heavy bets when investment targets feature sufficiently long-term certainty and ample margin of safety. The self-restraint to resist short-term temptations has become scarcer than capital itself in this era of information overload and declining signal-to-noise ratio.

The primary market is now undergoing a prominent reverse screening phase. The standard fund duration has been shortened from the common "7+2" model to "5+2". Narrowed IPO exit channels have made DPI (Distribution to Paid-In Capital) a core assessment indicator. The average age of startup founders has dropped to 32, with most lacking experience navigating complete industrial cycles.

Against this backdrop, capabilities in story-telling and financing are overvalued, while core strengths such as product polishing, supply chain development and profit profitability are underestimated, leading to a temporary market phenomenon where inferior players outcompete superior ones.

Nevertheless, in the long run, all valuation bubbles inflated by liquidity premiums will eventually burst. Assets capable of weathering cycles are always those that continuously satisfy fundamental social demands.

The Nine Classics printed under Feng Dao’s supervision remained core textbooks for official and private education for nearly a thousand years. In contrast, apart from professional historians, few people today remember the 14 monarchs who ruled alongside him. Time always favors long-term value creators: it ultimately rewards dedicated builders with profound value accumulation, rather than opportunistic pursuers of rapid short-term growth.

If your current endeavors seem unpopular amid prevailing short-term market preferences — just like Feng Dao who spent over a decade refining fundamental undertakings, those who steadily deepen supply chain layout, or entrepreneurs who refuse to distort business models to cater to financing demands — you are essentially accumulating long-term value through counter-consensus persistence. This is exactly the core strength to tide over future industrial cycles.

The ultimate winners of this era are never opportunists chasing fleeting dividends, but steadfast long-term practitioners who stay focused on core goals amid constant market shifts.

Impetuosity is an inevitable product of group decision-making, while steadfast dedication stands as individuals’ most powerful weapon against industrial cycles. The ultimate scarcity in the business world always lies in the choice to break away from herd consensus and uphold long-term value.